A collective uniting Mexico’s top fashion designers under a single brand. I was brought in to conceive the new identity and strategic positioning from the ground up, shaping a vision that opened doors to new markets, attracted investment, and forged global partnerships.

I designed the logo, inspired by the “CO” at the intersection of Mexico and Couture, and directed all launch campaigns across print, digital, and TV. Working closely with photographers, stylists, and PR agencies, I set the visual direction for the brand’s debut.

The launch garnered national and international press coverage, earning endorsements from prominent fashion figures and establishing MexiCouture as a globally recognized name in high fashion.