Bio
Portrait: Cayetano Espinosa Tesauro
Artwork: Marisa Tesauro
I am a designer, strategist, and researcher with over two decades of experience shaping digital products, services, and systems.
I’ve worked with global brands, startups, and innovation teams, designing both at scale and from the ground up. My work has ranged from commercial digital platforms to exploratory scenarios that examine how technology reshapes everyday life.
Across industries — technology, fintech, telecommunications, consumer goods, fashion, and venture capital — I focus on clarity. I help teams navigate complexity by connecting research, strategy, and execution into coherent experiences that are useful, understandable, and built to last.
My practice brings together systems thinking, immersive research, information architecture, and hands-on design craft. But beyond methods, what drives my work is intention: designing not only for immediate function, but for long-term meaning and responsible integration.
A consistent thread throughout my career has been guiding teams through moments of transformation, launching new ventures, scaling platforms, or rethinking legacy systems by translating human insight into structured, practical outcomes.
I am also the founder of Assemble Studio, an independent innovation practice where I develop scenario-based initiatives focused on aging, literacy, and financial inclusion. Through long-form observation and integration design, I explore how existing systems can better serve human dignity and social resilience.
My work has received international recognition for innovation and impact across the U.S., Europe, and Asia.
Areas of focus include:
Experience strategy
Product and service design
Information architecture
Research and usability
AI and emerging technologies
Leadership and team development
What others say.
Insights from colleagues and clients on my approach, collaboration, and impact.
“I had the pleasure of working with Abraham for two years on a business software design, development, and delivery project. The project was complex, innovative, and challenging. It was highly successful, in no small part due to Abraham's creativity, discipline, and customer orientation.
He is a great partner - collaborative, fun, and quite simply excellent. You would be lucky to work with him, and if you ever want a more detailed insight, just message me on LinkedIn.”
Richard Thackray
Partner | LG Capital Investors, LLC
“Abraham has a talent for aligning diverse teams - a hard-to-find skill set in today's distributed businesses. From driving collaboration within siloed departments to managing scaled delivery across three continents, Abraham fosters understanding, behavior change, and tangible outcomes.”
Alicia Bergin
Global Head of Business Development | Method
“Abraham never approaches an assignment tactically. He always takes in the entire context, looking at a problem within a larger ecosystem of factors and influences. He is not a strategist by title, yet he tackles everything he does strategically. While generally easygoing and a pleasure to work with, Abraham can be a bulldog when fighting for a critical aspect of a project. He picks his battles judiciously, knowing which are worth fighting because of their outsized impact on the overall integrity of a deliverable.”
Katherine Lumb
Executive Director, Design Research & Strategy Manager | JPMorgan Chase & Co.