Approach
My design practice centers on the human experience of digital systems — from mobile and web to ambient and off-screen interactions.
I see design as a collaborative, inquiry-driven process, developed in partnership with colleagues from a wide range of disciplines, not all technical. What connects us is a shared focus on how people live, work, and adapt within increasingly complex systems.
Design begins with observation; noticing what people need, how they act, and make sense of their environments. It deepens through curiosity, reflection, and iteration. I believe in designing with intention: not just for what functions today, but for what creates meaning, clarity, and possibility in the long term.
To me, design is not about noise or novelty. It’s about patience, clarity, and care, an act of shaping the conditions for more equitable, human-centered futures.
Principles behind how I work
Design is for everyone.
It is inclusive, accessible, and serves the evolving needs of all humans.
Design is curious.
It starts with observation, sparks questions, and invites us to imagine new possibilities.
Design is regenerative.
It contributes to the restoration and vitality of both social and natural systems.
Design is quiet.
It integrates gently, revealing itself only when needed, leaving space for humans and their environments to coexist.
Design is clear and useful.
It avoids excess, focusing on clarity, purpose, and what is most needed.
Design is lasting.
It is made to endure — culturally, emotionally, and functionally — beyond fleeting trends.
Design is integrative.
It brings innovative technology and aesthetics together.
References:
Definition inspired by Giorgio Vasari’s writings on disegno.
Set of principles inspired by Dieter Ram's and Calm technology principles.