As part of a wider digital transformation, I shaped the product vision and directed a distributed team in New York, London, and Argentina to reimagine the KFC (UK and Ireland) mobile experience. The redesign introduced a streamlined ordering flow, expanded payment options, “book a table” functionality, and integrated loyalty features.

Grounded in deep research on customer behavior—particularly repeat ordering habits—we delivered a sleek new design system and component library that elevated both UX and brand expression. The success of this work set a new benchmark, with KFC’s global business leveraging our approach for broader rollouts.